Given the same power input, the fastest rider is the one with the lowest drag.
We produce the most aerodynamic clothing possible to help you achieve your best performances. Every piece of Rule 28 clothing is made to be the best on the market, without compromise. Thoroughly researched, with all data made available to read so you know you're not buying marketing hype, but real performance kit.
The Story So Far
2017
Where It All Began
For many years, ribbed fabrics had been used on the arms of skinsuits to help reduce aerodynamic drag, but no one had thought of socks. In 2017 we changed that. The first 4 prototypes took the British Track Championships by storm with Team KGF wearing them to defeat the GB National Squad.
2018
Walk, Now Run
For most of 2017 we had been out of stock more than in stock as we learned how to turn a product into a business. We expanded the product range and became better at managing stock. By the end of the year we were supplying socks and more to over 50 countries.
2019
The Pros Take Notice
What started as a trickle of track riders and TT specialists in 2018 was now a flood. We secured our first World Tour team orders and were worn to several World Championship visctories. At some Track World Cup events, by our count almost half the riders were wearing Rule 28 kit.
2020-2021
Aero Base Layers
Most racing stopped in 202 but our R&D didn't. In 2021 we released our Aero Base Layer which was quickly adopted by World Tour pros including Men's and Women's Tour De France Champions
2022-2023
The Spirit Of Gravel?
As racing began again we teamed up with Dylan Johnson and made our debut in Gravel. Bringing aero gains to Dylan's meticulous approach to technology.
2024
'Why make it? because we can'
Our mission has always been to build the fastest kit possible, nothing else matters. From UCI illegal wing suits to gravel suits with reservoir pockets. This year we have brought tech previously only ever seen on the world's best to the market.
Performance Above All
We're not a mass market brand; performance is our priority. Unlike many brands, our race kit isn't secondary. Most World Tour teams use gear not available to the public, but we offer our best to everyone. Though we don't sponsor World Tour teams, many, including Tour de France champions, choose our kit for its superior performance.
Loyal to Speed
Our goal is simple: create the fastest kit possible with no compromises. Every design decision asks, "Is it faster?" We hope you love Rule 28 and that our gear helps you achieve your personal best, just like many top professional riders.
Explore The Collection
Browse our collection of meticulously crafted cycling and triathlon apparel designed for performance-driven athletes. From aerodynamic skinsuits to innovative accessories, Rule 28 gear is engineered to elevate your performance to new heights.